A New Creative Chapter for Dom Pérignon

“I am drinking stars!” declared Dom Pierre Pérignon, the Benedictine monk whose name would become synonymous with Champagne itself. His famous vow in 1668 at l'Abbaye d'Hauvillers to craft “the best wine in the world” set in motion more than just a winemaking tradition — it launched a creative odyssey, becoming in recent times an expressive canvas for some of the most influential visionaries of our time.

In the early 1960s, during preparations for his iconic shoot with Marilyn Monroe, photographer Bert Stern received a call from her publicist requesting three bottles of 1953 Dom Pérignon. He went out and bought a case. In 1974, Robert Mapplethorpe captured a bottle of Dom Pérignon Vintage 1968 on Polaroid, creating the most covetable New Year’s card. A year later, the bottle appeared in his Champagne Triptych, elevating it from drink to object d'art. The father of Pop Art Andy Warhol famously embraced the brand. Warhol and friends planned years ahead to buy 2,000 bottles for New Year’s Eve 1999—a grand toast to the new millennium, years in the making.

A Champagne Infused with Creative Ambition

Since 2005, Dom Pérignon has continued this dialogue, initiating tributes and collaborations with numerous creative luminaries. In the early 2000s, Karl Lagerfeld brought his lens to the house, photographing Claudia Schiffer in a dreamlike series that echoed the vintage’s evolving spirit. David Lynch took up the creative mantle with a surrealist twist—designing limited-edition bottles and transforming Los Angeles’ Milk Studios into a moody maze of light and smoke.

Next Lenny Kravitz, as creative director in 2018, turned his camera on an eclectic cast for an intimate, monochrome dinner scene. Then came Lady Gaga’s Queendom in 2021: a couture-swathed celebration of transformation and fantasy, directed by Nick Knight. Each chapter offers a different lens, but the message is the same: Dom Pérignon is as much about artistry as it is about Champagne. Now, the brand has entered a new creative chapter as it welcomes seven visionaries from all paths of creativity as fresh faces of the Maison.

Introducing the Seven Visionaries in the new Creative Chapter for Dom Pérignon

For Dom Pérignon, creation is seen as an eternal journey with the brand and vision ever-evolving. In this latest chapter of the Champagne House's evolution, the constellation of cultural icons expands to seven more. Here, we introduce those individuals through the portraits and films of them, photographed by Collier Schorr and directed by Camille Summers-Valli and titled 'Creation is an endless journey',

Following in the footsteps of her father and playing a role in the Maison is Zoë Kravitz, an actress, director, and writer. Her diverse artistic pursuits — from her directorial debut in Pussy Island to her role as Bonnie Carlson in Big Little Lies — reflect a fearless spirit, in tune with the Maison’s ethos of daring creativity.

Chef Clare Smyth, the first British woman to hold three Michelin stars, demonstrates a clear parallel to Dom Pérignon’s precision and commitment to excellence. Just as her culinary creations achieve perfect balance, Dom Pérignon’s wines capture a harmony of flavours, aged to perfection in a relentless pursuit of quality.

Tilda Swinton, the actress and artist known for her range of unorthodox roles, epitomises the Maison’s embrace of the avant-garde. Whether in her transformative performances in Suspiria or her collaborative projects with artists such as  Derek Jarman, Swinton’s ability to defy expectations resonates with Dom Pérignon’s constant reinvention of its own legacy.

Takashi Murakami, the Japanese artist known for his fusion of traditional techniques with contemporary pop art, has long been aligned with Dom Pérignon. Their collaborations, including limited-edition bottles and artworks, highlight a shared commitment to pushing artistic boundaries and fusing high and low culture into something universally captivating.

Alexander Ekman, a Swedish choreographer crafting eye-catching immersive performances, has redefined dance through works like A Swan Lake and Play. His approach to movement — combining rigour with surprise — mirrors Dom Pérignon’s innovative spirit, where every vintage is an unexpected expression of craft.

Anderson Paak (Pee .Wee), the legendary DJ, producer and musician, brings a vibrancy to his work that is aligned with Dom Pérignon’s boldness. His genre-defying music — from his work in Silk Sonic to his solo albums — reflects the Maison’s embrace of diverse influences, creating something timeless and ground-breaking across genres. His all-vinyl set spanning genres and eras was a stellar experience at the launch of the campaign at Tate Modern, channeling energy and joie de vivre into the celebrations.

Finally, punk rocker Iggy Pop represents the raw energy and rebellious spirit that Dom Pérignon also embodies. Known for his unfiltered creativity and iconoclastic approach, Iggy’s impact on music and culture reflects the Maison’s dedication to authenticity and fearless artistic expression.

Who was at the launch of the new Creative Chapter for Dom Pérignon?

Celebrating a New Chapter

On 15th May, the open concrete spaces of the Tate Modern were filled with the spinning vinyl sounds of DJ Pee .Wee (Anderson .Paak) and a star-studded guest list from all corners of creativity to unveil the latest creative chapter of Dom Pérignon. The extravagant evening unfolded like a symphony in three movements—past, present, and future. Guests embarked on a  journey through the Maison’s storied legacy, beginning with a tribute to its origins and ongoing dialogue with cultural icons, from Dom Pierre Pérignon himself to the legendary artists who have collaborated with the brand.

The present came alive through the released portraits and films by photographer Collier Schorr and director Camille Summers-Valli, capturing the seven creators in conversation with Dom Pérignon’s latest vintage 2015. One of whom is Chef Clare Smyth, who prepared a multi-sensory dining experience for the launch. Her time-travelling menu, paired with the yet-to-be-released Dom Pérignon Vintage 2008-Plénitude 2, moved from classic to visionary, echoing the wine’s tactile energy. A hush fell as actress Tilda Swinton performed Notes for Radical Living, a poetic litany that served as a contemplative call to empathy, presence, and transformation. The crescendo was reached with the energetic set by Anderson .Paak and the room was asway with moves by the enthralled guests. Finally, he handed the decks over to DJ Jameela Elfaki who carried the creative momentum late into the night. 

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