Gold never goes out of fashion. It is still the best form of portable wealth, apart from diamonds, and in some cultures is a form of wearable dowry. Yet there is a jewellers’ theory that gold colours are subject to slow-moving, long-term trends that work, approximately, on a 25-year cycle.
The bright yellow that the word “gold” brings to mind last enjoyed its heyday in the 1960s and 1970s, before being tarnished by the brash gilt costume jewellery of the early 1980s. Modern minimalism then required the coolness of white gold to provide a foil for the small pavé diamonds that formed the basis of delicate pieces. By the late 1990s, thoughts turned to the Millennium and the past. Back came vintage style and rose gold featured in much of the jewellery of the early 20th century.