Got sole: Cheaney’s new Covent Garden boutique

Words by
Jane Madden

19th May 2017

A perfect fit for historic Covent Garden, the Cheaney Henrietta Street store celebrates the art and craftsmanship of the heritage footwear brand

Since Joseph Cheaney founded his eponymous company in 1886, the Cheaney name has been synonymous with fine footwear, specialising in luxurious leather shoes crafted by expert artisans in England. The brand has recently opened the doors to the fifth boutique in its retail offering, located in London’s Covent Garden.

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The Art and Craft of the Shoemaker

The Art and Craft of the Shoemaker

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Drawing Board Display with Beautiful Detailing

Drawing Board Display with Beautiful Detailing

Designed by leading design agency Checkland Kindleysides, the Henrietta Street branch is a fresh addition to the unique heritage of the area. Named after King Charles I’s wife Henrietta Maria, Henrietta Street was once home to Jane Austen, as well as George Orwell’s publishing house. Fittingly, the boutique incorporates a classic style aesthetic, complete with a relaxed, welcoming ambience.

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Detail of Lounge

Detail of Lounge

“The store is a contemporary interpretation of our craftsmanship and heritage, says William Church, Cheaney’s Joint MD. “It champions our skills and values through innovative displays and beautiful detailing.”

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Six of the 1.2 million permutations

Six of the 1.2 million permutations

Flooded with light from the shop front’s tall arched windows, the entrance features an eye-catching gallery of Cheaney’s latest collections. A pale colour palette contrasts with the inky blue lounge in the back, where customers’ feet are fitted to perfection with their choice of elegant shoes. A polishing station can also be viewed in the window bay, tempting shoppers to pop in and have their shoes buffed to a high shine.

Cheaney’s Henrietta Street Store is open now.

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Finger polished toe caps

Finger polished toe caps

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Choose your sock colour

Choose your sock colour