British Airways customers flying on the luxury 32-seat jet between London City and New York will receive a complimentary full size bottle of Penhaligon’s unisex perfume in a gift bag, and the cabin crew will also be serving a delicious signature cocktail created by the Cocktail Trading Company, inspired by the ingredients captured in Penhaligon’s bottles, a mile high medley of gin, bergamot, rhubarb and lemon juice.
The partnership is to mark the opening of Penhaligon’s first store in the United States, which opens in New York on September 16 and the ‘Big British Airways Take Off,’ which includes great value fares on many routes to the US, including the airline’s flagship route to New York.
Sara Dunham, British Airways’ head of marketing, retail and direct channels said: “Customers on our Club World London City flights to New York are already treated to an incredible private-jet style experience. Offering our customers the chance to further indulge with perfumes and cocktails is a fantastic way for us to celebrate in style with our customers, during the Big British Airways Take Off”.
Lance Patterson, Penhaligon’s CEO, said: “As one of the oldest British Perfume houses, we are thrilled to partner together with British Airways to enhance the ultimate flying experience. We will be surprising customers with one of Penhaligon’s iconic fragrances and we have also created a very special cocktail to be served on British Airways’ most exclusive flight to New York to celebrate our own flagship store due to open in Rockefeller Centre this September”.
If you can’t make it to NYC, try this cocktail at home:
The recipe to create a bottle of Penhaligon’s cocktail to share between six. Serve over ice:
· 115ml gin
· 115ml Briottet Bergamot liqueur
· 85ml rhubarb juice
· 175ml white wine
· 1Ž2 bspn sea salt
· 2-3 bspn lemon juice
· 230ml still water
· Served over ice
Fly with British Airways from London City to New York with fares for travel in September starting from £1,918 return, including taxes and charges. Book by September 22.
For further information or to book, visit www.britishairways.com