Would you Try a Baked Bean Flavour Ice-Cream?

Words by
Lee Cassanell

11th July 2022

Anya Hindmarch’s ‘Ice-Cream’ projects features flavours such as Soy Sauce, Salad Cream, Ketchup and Baked Bean.


mayo ice-cream

The Ice Cream Project at The Village by Anya Hindmarch is a celebration of cult food brands transformed into ice-creams and sorbets. 

Hand-made in small batches in Devon and available in 500ml tubs (£10) and by the scoop (£3.50), the flavours are inspired by some of the most well-known foods brand that regular feature in British food cupboards

Try a scoop of Heinz Mayonnaise, a surprising rich and creamy ice cream with the zestiness of lemon and tang of vinegar or delve into a tub of HP Sauce, a fruity, aromatic taste with a spicy hint of tamarind and dates.

“Making ‘everyday things in an extraordinary way’ has always been a passion of mine and is the reason why I love to play with iconic brands,” said Hindmarch:

 “The Ice Cream Project sets out to challenge perceptions, working with the most sophisticated ingredients and recipes in an artful way.”

You can purchase the ice-creams at The Village on Pont Street in London as well as other Anya Hindmarch gifts and accessories.