Prada's autumn/winter 2023 campaign, "In conversation with a flower" unites five global actors — Benedict Cumberbatch, Li Xian, Hunter Schafer, Kodi Smit-McPhee and Letitia Wright — shot alongside oversized flowers by Willy Vanderperre, with a script created by Pulitzer Prize-winning Michael Cunningham.
Prada's Autumn Winter Campaign makes a Floral Tribute
10th October 2023
Prada’s autumn/winter 2023 campaign brings life-size flowers together with some of cinema's most prized actors. Here we see the campaign and collection on its journey from the screen to floral kiosks, digital platforms and the runway.
The campaign came to life from the billboards with limited edition seed planting packs. These were only available for a few days during September from selected flower kiosks and exclusive shopping malls worldwide. With this, Prada aimed to nudge a blooming ripple effect from their campaign, creating new floral life all over the world. From Notting Hill to the design district of Dubai.
If you didn't manage to grab a Prada planting pot, not to worry. The campaign has expanded onto digital platforms with the Prada Blossom filter, allowing digital daisies to blossom before you on TikTok, Instagram and Snapchat. Although lacking the interactive DIY elements of the seed planting packs, these flowers certainly guarantee to grow as tall as you - allowing you to be in conversation with your own flower.
The floral embodiment doesn't stop at Ferdinando Verderi's spectacular creative direction. The Autumn/Winter collection itself features floral elements on a number of pieces. From delicate watercolour designs on Prada Galleria mini-bags to appliquéd organza flowers on midi-skirts.
Watch the campaign video, shot by Willy Vanderperre.