Say “Smallbone” and most people think kitchens — the world-class and hand-crafted kind, ranging from the classic elegance of the Iconic collection to the contemporary opulence of Icarus. But this past year of lockdown has seen high demand for the company’s “whole-home solutions”, says Smallbone’s sales director, Nick Bell. “We can do anything from utility rooms, dressing rooms and boot rooms, through to libraries media rooms and wine lounges. We can do the joinery, we’ll choose wall colours, advise on soft furnishings and put together lighting and flooring concepts. We effectively act as the client’s interior designer if they aren’t already working with one,” he says.
This is an increasingly popular service offered by Smallbone, and “demand has never been greater than in the past 12 months”, says Bell of the head-to-toe solution that can bring every client’s unique design vision to life. This is also the concept behind Smallbone’s new Knightsbridge Luxury Pavillion, highlighting the whole-home direction the brand is moving towards.
It’s not a trend he attributes particularly to the pandemic. The wealthy know what they want and can afford to have it. “They want the best in terms of design and quality craftsmanship at home,” he says. As Smallbone counts the likes of CEOs of FTSE companies, sports stars and self-made successes among its client list, Bell is well versed in working with discerning individuals who recognise that owning beautifully hand-crafted, tailor-made furniture is perhaps the ultimate luxury.
But there’s no doubt that a year of lockdown has made us all evaluate our living space, leading many to undertake ambitious renovations or commission new additions to their houses.