Maserati launches UK store with David Beckham

Words by
Pippa Lowe

28th September 2023

Maserati celebrated the opening of its first UK new store concept with an appearance from David Beckham, their Global Brand Ambassador. Join us as we take an inside look at the night itself. GranTurismos, glamour and Becks included. Maserati and David Beckham have been partnered since 2021, and since then the global icon has gone onto curate a collection of cars called Fuoriserie Essentials. 

Maserati and David Beckham - The store opening
David Beckham at the opening of their new location, H.R, Owen Maserati Hatfield

Maserati adds a twelfth site to their retail network with their brand new store located in Hatfield, Hertfordshire. Officially named H.R Owen Maserati Hatfield, the modernised showroom celebrated the cutting of the ribbon on the 22nd September. Offering unique features from their ‘Fuoriserie’ space, allowing customers to express their inner designer, to their eye-catching window installation that puts a single "hero" car in the limelight. With such luxurious amenities, an opening at such a location is difficult to be topped. David Beckham rocking up in a sleek black GranTurismo however, was certainly enough to turn heads.

Beckham, who acts as a Global Ambassador for the brand as well as a long-standing enthusiast spoke at the event saying,  I’m delighted to be here to support the opening of Maserati’s first new store concept in the UK. These are exciting times for the brand and this store reflects Maserati’s commitment to great design and innovation."

Maserati and David Beckham - The Showroom
A range of Maserati models spot-lit at the new H.R, Owen Maserati Hatfield branch

The evening also celebrated the iconic GranTurismo coupé, showcasing the cars spot-lit in all their elegance. Whilst UK-based the branch strives to embody the classic Italian fine craftsmanship that the legacy of Maserati holds high. Visit the new showroom, H.R, Owen Maserati Hatfield to explore the range of Maserati models in person from the MC20 Cielo super sports car to their mid-size luxury SUV, Grecale.