My personal style signature is… simple. I am a Scandinavian girl. My motto has always been: Buy less, buy better. I prefer a few quality items over quantity.
The idea for Nécessaire came to me when… My co-founder Nick [Axelrod] and I met in Los Angeles. We were both seeking skincare for the body, and agreed that a shared genderless approach would be best. We wanted to make body care the first thought, not the afterthought. Our aim was to create real skincare with ingredients at concentrations that deliver true efficacy and addresses the unique concern we have on the body.
My dream was to create the Patagonia of beauty. A responsible brand that’s doing the work, but is not uber loud about it… Our purpose — the idea of pioneering a new category as well as using our business to make an environmental impact at every turn — is what drives us. We believe the only sustainable product is the one that is not made... the second best is the product that is necessary, used in full and responsibly made. This is a key anchor point for us and why we are called Nécessaire.