Which denim brands should we be looking to now? If you're considered mass-market denim, there is an absolute minefield of greenwashing to pick through first: so read that smallprint on the product descriptions.
The good news there is positivity coming from the mass market. Though microscopic in relation to its wider offer of jeans - three pairs versus 156 other styles which can't be recycled - The Mango Circular Denim range with a campaign fronted by model Indira Scott is genuine in its promise.
The range including the carpenter jeans, and blazer below uses cotton denim and no rivets in the design process making it easier to break down to its component parts and place back into service for circular use.