Your favourite London brand and why?
How do you define a London brand? True London Brands are hard to come by, many began their life here but have long since finished making products here, so I admire those brands that have resisted the opportunity to make their products offshore and stayed true to their roots.
Obviously my first answer will be Turnbull & Asser, which has been based in London since 1885 and continues to make most of its products in England, including London, and is widely seen as the best shirt-maker in the world. Another brand I admire, and one that has stayed true to London is Brompton. I love their bikes, and the ingenuity of them is perfect for city life and you will never see a line of commuting cyclists without seeing one in there somewhere. They have become globally iconic and the business has flourished to employ over 190 people in West London. An inspirational story for any Londoner seeking to develop an idea into a business. Finally, a most crucial product for London, the humble umbrella from Fox Umbrellas, which began life in London in 1868 and still has a workshop in Croydon making and repairing its beautiful umbrellas. I have been lucky enough to visit their workshop and witness the love, care and attention they put into each piece.