Introducing the Walpole Brands of Tomorrow 2024

Words by
Sphere Editors

27th February 2024

Walpole is back with their tried-and-true Brands of Tomorrow programme for a 17th year. Here we refresh minds on what the programme entails and introduce the twelve Walpole Brands of Tomorrow 2024.

Back for year 17, Walpole has joined forces with independent law firm, Mishcon de Reya for Brands of Tomorrow. This Walpole flagship programme was created to help boost twelve very different (and equally deserving) brands in their early stages. The programme leads the founders of each business on a developmental journey over the course of a year. With tutoring from some of the UK’s most experienced names in luxury. From CEO of The Conran Shop, Peter Jenkins, to Annalise Fard and Michael Ward of Harrods. Sharing their years of knowledge and expertise to help get these innovative start-ups to where they need to be. Think along the lines of Dragon’s Den if it was strictly luxury.

This year’s portfolio of brands is a grand display of both championed craftsmanship and efforts to move towards sustainability. In this day in age, the idea of being ‘niche’ is highly sought after. Whether catching an artist on Spotify at a tiny number of monthly listeners, leaving you with the ability to say you knew them before they were big. Or having a spot in your city that is quiet yet amazing, that you gate-keep as your own little nook hoping it’ll stay calm forever. Until it is leaked on social media and becomes swarmed with internet-obsessed tourists. It’s incredibly satisfying to know you’ve been loyal to something from the very beginning, been there first or ahead of the curve. The Brands of Tomorrow are those brands that are in their early years, yet destined for greatness. In other words, the brands that if you don’t know you should get to know – before they grow into successful household names. Here we introduce each of the brands in all their potential, from refillable pouches of olive oil through your door to understated jewellery honing all the timeless simplicity of high fashion. Let's get into the mighty team of twelve. 

Larry King

Walpole 2024 Brands of Tomorrow - Larry King styling range

Larry King is already a known name after being featured by the likes of GQ and Vogue for his hairstyling mastery. It's the haircare brand itself that may be new to people's ears. Launched back in 2018 with the help of his wife, Laura King, Larry King haircare has been developed behind-the-scenes through use in his high-profile hair work. Ensuring the very best formulas with the finest ingredients to give a flawless salon quality finish. Including the Flyaway Kit, a selection of products to successfully hop on the bandwagon of slick-back hair without hassle.

Citizens of Soil

Oil Aboard! Citizens of Soil ensure the bottle of olive oil on the kitchen counter is always full, sustainably. Delivering a range of extra virgin olive oils to your doorstep in refillable pouches, with starter packs coming with a glass bottle to refill each time. The award-winning oils come directly from small-scale producers and have differing taste profiles to discover. From olive to pouch it's a fully transparent process.


Walpole 2024 Brands of Tomorrow - Huckleberry

Do nothing but please when your turn to host a garden party with Huckleberry. Bringing the best of British furniture both inside and out to the garden in the form luxurious and high-quality outdoor kitchens and living spaces. With sleek and contemporary designs hand-crafted sustainably using FSC-certified solid oak that is made to last - rain, wind or shine.


Walpole Brands of Tomorrow 2024 - SHORE

Producing colourful woven wonders, design brand SHORE hand-make every piece in their London studio. From furniture to rugs and even footwear honing the unique properties of the high-performance materials used, the brand are creating a sophisticated and identifiable style. One weave at a time.


Walpole 2024 Brands of Tomorrow - Otiumberg

B-corp and London-born jewellery brand, Otiumberg, keep to sleek simplicity with their pieces. Aiming for timeless and understated designs that won't ever go out of fashion. Hand-made using high-quality and responsible materials, this jewellery is an ode to traditional artisan craftsmanship from start to finish.


Coming May 2024, Fielden is in earlier stages than some of it's fellow Brands of Tomorrow. This new rye whisky labels itself as the Whisky of England, aiming to change the world of spirit production. From the heritage grain grown with zero agri-chemicals to the distillation stages, the process strives to be highly sustainable and we think the guilt-free tumblers of golden will be worth the wait.

Jukes Cordialities

Walpole Brands of Tomorrow 2024 - Jukes

Bringing the intricacies of wine to the non-alcoholic side, Jukes Cordialities sparked as an idea conveniently over a 'dry' lunch. Offering a series of 100% plant-based and alcohol-free beverages developed with organic apple cider vinegar. From rosé to red, they've got an entire cellar worth of range and if you try it to find Jukes isn't for you - a full refund can be issued with ease.


Knives out. Katto, who have already collaborated with The Devonshire, create sustainable ranges of kitchenware straight out of their Sheffield workshop. Starting with knives that are anything but blunt and boring, Katto are now moving on to minimal-impact pots and pans along with unique items from oyster knives to ravioli cutters.

MONC Eyewear

Walpole Brands of Tomorrow 2024 - MONC

I couldn't tell you how many times I've had a pair of sunglasses snap in my lifetime. MONC put quality and sustainability first with their bio-acetate collection of eyewear. The designs meet aesthetic and fashion wants whilst delivering on functional needs, creating pieces that will live a long-life of retained high-quality. No snapping.

Harrison Heritage

Walpole Brands of Tomorrow 2024 - Harrison Heritage

Barbeque like no other with Harrison Heritage ovens. Led by a passion of cooking with natural fuels from founder and designer, Daniel Thumwood, the brand is the brainchild of decades of research from Thumwood on the transfer of heat through metal. The outcome, a functional and aesthetically-pleasing range of high-performance charcoal ovens.

Gigi & Olive

From bridesmaid gift boxes with a personal touch to hen party planning and more, Gigi and Olive is the perfect tool for any modern bride. Offering their own unique pieces including wedding planning journals for the organised and bachelorette accessories for the wild, along with bundles of products from other female-founded brands.

Poodle & Blonde

Walpole Brands of Tomorrow 2024 - Poodle & Blonde

With growing clientele, including Soho House, Poodle & Blonde are refreshing retro style designs and pasting them onto walls. Aiming to tweak vintage prints from being outdated to being timeless focus-points of engaging living spaces, from wallpaper to fabric and lighting.

For more Walpole-approved luxury, check out Lisa Barnard's article on Celebrating British Luxury at Walpole Awards 2023