VRAI collaborates with Arizona Muse's eco charity

Words by
Charlotte McManus

24th November 2021

Championing sustainability and transparency in the diamond trade, the Two Weeks of Giving project will also see profits donated to climate change charity Dirt

As a growing call for sustainability continues to shake up the jewellery industry, luxury jewellers are innovating clever ways to meet changing consumer values. Enter VRAI, an LA-based fine jewellery brand specialising in diamonds that are sustainably grown in a zero-emission foundry. 

By selecting a Vrai carat over one extracted from a mine, customers will save a staggering 250 tonnes of earth, 120 gallons of water and 143lbs of carbon dioxide. Not that they'll be skimping on quality - VRAI's stones are of top quality, cut and brilliance, as seen in their wide range of fine jewellery and engagement rings. 

Now, VRAI is embarking on a new philanthropic project, launched in collaboration with climate change charity Dirt, Brainchild of model Arizona Muse, the charity is committed to regenerate the world's soil by supporting the Biodynamic Farming movement. 

Taking place from 16 - 30 November, the Two Weeks of Giving online initiative promotes positive change, transparency and provenance. Not only has Muse has curated a selection of her favourite VRAI designs, but 10% of all Style Edit purchases will also be donated to Dirt. 

Among the pieces chosen by Muse, highlights include illuminate hoops in yellow gold (above) and a hexagon semi-bezel necklace in yellow gold (below), in addition to elegant ear arcs, diamond rings and sparkling bracelets.