As a growing call for sustainability continues to shake up the jewellery industry, luxury jewellers are innovating clever ways to meet changing consumer values. Enter VRAI, an LA-based fine jewellery brand specialising in diamonds that are sustainably grown in a zero-emission foundry.
By selecting a Vrai carat over one extracted from a mine, customers will save a staggering 250 tonnes of earth, 120 gallons of water and 143lbs of carbon dioxide. Not that they'll be skimping on quality - VRAI's stones are of top quality, cut and brilliance, as seen in their wide range of fine jewellery and engagement rings.
Now, VRAI is embarking on a new philanthropic project, launched in collaboration with climate change charity Dirt, Brainchild of model Arizona Muse, the charity is committed to regenerate the world's soil by supporting the Biodynamic Farming movement.