Europe’s inaugural Sonos store opens in Covent Garden

Words by
Jemima Sissons

8th December 2017

Covent Garden’s new Sonos store is the company’s debut European venture and boasts a fully interactive experience for music and art lovers alike

Home audio is the latest domain to be given a luxe makeover. With an exhibition showing David Bowie photographs by Mick Rock, artist-designed ‘listening rooms,’ complete with art house tomes and graphic wallpaper, and a space for talks by industry figures, Europe’s first ever Sonos store is offering more than just a place to buy speakers. 

The California-based company has been revolutionary in bringing to the market integrated home audio systems, including the latest, Sonos One, which is voice activated.

The space, located in Seven Dials, contains two listening rooms designed by artists Camille Walala and Neil Raitt. One, with pink and green palm tree wallpaper, the other with a jaunty print reminiscent of the 1980s Memphis Movement, allow customers to sample the various Sonos products, and stream their own music in the space.

sonos listening room
sonos listening room

Guests can discover the home sound system that best fits their life, choosing from Spotify, Apple Music and dozens of additional major streaming music services, as well as any combination of Sonos speakers and components including the new Sonos One, the first Sonos product with built in voice control from Amazon’s Alexa.

Alongside this the downstairs space will hold events and talks. A recent one, ‘Sonos presents Song Stories: Bowie’ was hosted by Miranda Sawyer, honouring David Bowie’s work and legacy, as told through the powerful stories of artists and fans alike, including Nick Rhodes, Goldie, Graham Coxon, Carl Barat, Peaches and Rostam.

Photographs of Bowie by Mick Rock
Photographs of Bowie by Mick Rock

Sam Bain-Mollison, Head of Group Retail Strategy & Leasing, said: “Sonos is one of the most exciting brands in the world and we are thrilled they selected Earlham Street for their UK debut.  It is a significant launch for Seven Dials that adds to the authentic, cultural appeal of the destination.  More than that, however, it is a clear affirmation of the importance of bricks and mortar retail in allowing brands to deliver an engaging experience with their customers, that simply cannot be achieved online alone.

 She adds: "Sonos will provide a truly new immersive experience within an area where leading international brands rub shoulders with a mix of independent shops, restaurants and boutiques.  This is in firm alignment with our strategy for Seven Dials of creating an influential and unique mix of retail and dining in the heart of London’s West End.”

Sonos One

Sonos One

Sonos London

Address: 21-23 Earlham Street, Seven Dials, London