Aside from quality, for something to be considered luxury it needs to combine a great story, the magic of heritage and passion,” muses Alistair Hughes, Managing Director at Savoir Beds. “It must also be unique,” he adds.
Happily marrying all three, Savoir Beds was first established as The Savoy Hotel’s own bed company in 1905 by the hotel’s founder, Richard D’Oyly, and his son Rupert. Created to offer hotel guests the ultimate night’s sleep, a Savoir Beds was made with the utmost comfort in mind. Over the years, many guests insisted on ordering a bed before leaving the hotel and subsequently Savoir Beds was established as an independent company in 1997. “The Savoy Bed, now called the Savoir No 2 Bed, is still our bestseller,” says Hughes.
Each bed is made to client specifications at the brand’s works in west London or South Wales, taking into account everything from the client’s measurements to the support required for sleep posture. “Very few couples share the same clothes, so why would they like the same support from a mattress?” says Hughes.