It is said that no other brand has enjoyed such a long and fruitful relationship with a film series as Aston Martin has with James Bond. From 1964’s Goldfinger onwards, some of the luxury marque’s best-known models have enjoyed global visibility on the big screen, thanks to the irrevocable association with the British secret agent, who is one of cinema’s most enduring action heroes.
During his time at the company, Aston Martin’s Executive Vice President and Chief Creative Officer Marek Reichman has contributed to no fewer than five Bond films, spanning the entire Daniel Craig era and cementing Aston Martin’s role as a core component of what it means to be Bond.
For Reichman, the partnership between Bond and his car — service issued, naturally — is both professionally and personally advantageous for Aston Martin. “Who wouldn’t want to be associated with one of the most iconic film characters in the world?” he asks rhetorically, adding that “Bond captures the hearts of both men and women.”
Daniel Craig’s highly successful Bond tenure has revitalised 007 for a new generation — an exhilarating journey that Reichman and his design team have been a part of since 2006’s Casino Royale, working behind the scenes to shape the vehicles that are seen on screen, ably assisted by an engineering department to deal with the rigorous demands of stunt driving.