All the way from the cobbled streets of Edinburgh to the polished marble floors of Harrods is the centrepiece of Johnnie Walker and Olivier Rousteing creative collaboration, The Couture Blend.
The Couture Blend by Olivier Rousteing x Johnnie Walker Harrods
Words by
Sphere Editors
8th October 2025
Earlier this week, SPHERE celebrated the Johnnie Walker Vault Harrods X Olivier Rousteing launch at the Chancery Rosewood, where style and innovation are perfectly blended. Welcomed by the captivating beats of famed DJ, Honey Dijon, the event marked the debut of the Couture Blend Collection, ushering in a bold new era of creative collaboration.
Words by Lisa Barnard and Ella Clapton.
Guests at the Johnnie Walker Vault and Olivier Rousteing Launch Event © Jed Cullen, Getty Photos.
Inside London's most anticipated luxury restaurant, the SPHERE team discovered exactly why this union in craftsmanship is unlike any other. Following an evening of extravagant whisky tasting experiences, the creative mind behind the collection, Olivier Rousteing, reflected on his partnership with Johnnie Walker, stating, 'My work with Johnnie Walker Vault is about breaking boundaries, between couture and whisky, tradition and reinvention.'
Honey Dijon at the Johnnie Walker Vault X Olivier Rousteing Launch Event in The Chancery Rosewood © Jed Cullen, Getty Photos.
As Mark Twain once said, "Too much of anything is bad, but too much good whiskey is barely enough." This new limited-edition whisky collection marks the second chapter of Olivier Rousteing and Johnnie Walker’s partnership – with two masters of their own respective trade united in their pursuit of timeless artistry.
Paying homage to heritage while embracing innovation, this creation, born from the work of Master Blender, Dr Emma Walker, and beloved designer, Olivier Rousteing, stands to prove how the world of whisky continues to be elevated through bespoke craftsmanship.
Olivier Rousteing The Couture Blend Collection, Johnnie Walker Vault Boutique in Harrods © Johnnie Walker.
The collection is brought to life inside the landmark of luxury that is Harrods, home of the Johnnie Walker Vault Boutique. Standing as a temple to whisky-lovers, the boutique offers a variety of immersive experiences, available until the 25th of October, well worth boasting about. From expert-led tasting sessions to the unveiling of bespoke and exclusive products, every detail has been meticulously crafted to create a space that echoes the artistry and innovation at the heart of the Couture Blend.
A Whisky Matured in Legacy and Design: The Couture Blend
Olivier Rousteing with the Couture Blend Flask, Johnnie Walker Vault Boutique © Johnnie Walker.
The message conveyed through this collection is one that pays homage to legacy while celebrating innovation. Dr Walker shared how Rousteing's creative journey was integral in creating the Couture Blend and seeing the "world of whisky in a new way".
The Couture Blend Flask at the Johnnie Walker Vault X Olivier Rousteing Launch Event © Jed Cullen, Getty Images.
Dr Walker reflects: "I was very much inspired by Olivier’s story of progress over the last forty years, from his early years of self‑discovery to his modern‑day unapologetic and daring approach to creativity."
Leaning into the boundaries and resting upon the legacy of the house, Dr Walker carefully selected ten whiskies from the Vault liquid library, composed of 500 rare whiskies. The blend brings together ghost whiskies of historic distilleries and avant-garde malts from the 1980s and 1990s. The result is a whisky that is rich in history and completely original in its curation, with each sip unearthing the layers of craftsmanship.
The accessories that bring the story to life: The Couture Blend Decanter & Flask
The Couture Blend Decanter & Flask, designed by Johnnie Walker and Olivier Rousteing. © Johnnie Walker.
Like the story behind this grand creation comes the grandeur of its decanter, designed by Olivier Rousteing, that recognises the reimagining of tradition and a call to attention to the future.
"For such a unique whisky which blends old with new and traditional with experimental, it felt like the perfect, unexpected piece of art to treasure it," says Olivier Rousteing
Olivier Rousteing at the Johnnie Walker Vault X Olivier Rousteing Launch Event in the Chancery Rosewood © Jed Cullen, Getty Photos.
The Couture Blend Decanter is a nod towards the signature Johnnie Walker square code. Held in pure crystal and gold, with a new body featuring prominent shoulders and offered in limited locations, the decanter reflects the signature tailoring of Rousteing while reimagining the Walker house’s heritage design.
The collection also features a Couture Flask, which has divine functionality and is the epitome of how design continues to elevate. Wearable as a crossbody piece, the Couture Flask reimagines both style and spirits.
