Scent of achievement: Mr. Burberry eau de parfum

Following Burberry’s popular Mr Burberry eau de toilette, the fragrance now also comes as an eau de parfum with a deeper, more sensual scent. A collaboration between Burberry’s Chief Creative, Christopher Bailey, and perfumer Francis Kurkdjian, this woody concoction features masculine notes of tarragon, cinnamon and patchouli in a nod to the twin inspirations of London and the brand’s trademark black trench coat. From £52.