Vilebrequin launches women’s swimwear pop-up in Mayfair

Words by
Olivia Gavoyannis

24th July 2018

With its iconic bikinis and effortless sun-dresses, Vilebrequin’s luxury pop-up brings holiday chic to London’s Burlington Arcade

Since 1971, St Tropez-based brand Vilebrequin has been synonymous with luxury swimwear. Best known for its well tailored swimsuits, the label has become the natural choice for generations of fathers and sons.

This summer, however, Vilebrequin has become the go-to destination for women’s swimwear in London with the launch of their seasonal pop-up shop in Burlington arcade.

The store, which opened at the end of June, brings Vilebrequin’s laid-back style to women preparing for a summer escape. 

The 20 sq ft space has been transformed to imitate an underwater oasis, propelling shoppers into a sense of holiday bliss as they browse. Stocked with pretty women’s and girl’s lines including swimwear, ready-to-wear and accessories, the new collection aims to bring a touch of French Riviera glamour to summer. 

“Women have always been at the heart of Vilebrequin and we’re delighted to bring our complete women’s universe together in one location, for the first time outside France”, said Roland Herlory, President of Vilebrequin.

The Vilebrequin women's pop-up is located at 10-11 Burlington Arcade, London, and will be open throughout the Summer until the end of September.