His Royal Highness Prince Michael of Kent has been announced as a new partner of British luxury watch house Backes & Strauss. An avid supporter of British craftsmanship, it has been said that Prince Michael has taken a keen interest in Backes & Strauss’s unique heritage – as the world’s oldest diamond company – as well as the unparalleled artisanry that goes into making their exquisite timepieces. His Royal Highness will be involved in the design of a limited collection of watches, which are expected to launch towards the end of 2019. His partnership with the brand will include visits to key markets and participation in special Backes & Strauss events – watch this space.
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