London Named the City Most Obsessed with Luxury Cars

It’s official. London has officially been named the city most obsessed with luxury cars. Despite the 20 mph speed limit throughout much of the capital, it seems we’re collectively crazy for them.

The revelation comes from Stratstone, one of the UK’s leading luxury car retailers, which found that there were over 270,220 monthly Google searches for high-end automotive brands in London alone.

From the cherry red Ferraris cruising past to Rolls-Royces gliding through Mayfair, depositing guests at Michelin-starred restaurants, London has long been a showcase for automotive excellence. With many ultra-high-net-worth individuals calling London home, even if only part-time, it’s clear demand for driving in style is going nowhere.

Patriotism is a key theme when looking into both search trends city by city, as well as where the world’s top supercar brands attract the most interest. British car enthusiasts appear to have pride in homegrown brands too, with London the top city across the world for monthly search volume of the British brands Bentley, McLaren and Rolls-Royce. Furthermore, Paris is the city with the highest monthly search volume of the French manufacturer Bugatti and Stockholm records the same accolade regarding Swedish brand Koenigseg.

The news comes just as Rolls Royce, one of Britain’s best beloved brands, unveils its new two-seater electric convertible model. Project Nightingale, the name of the new car, is inspired by the company’s 1920s EX model, as well as the Art Deco era in general.

Commenting on the research, a Stratstone spokesperson says: “Luxury cars have long been a symbol of status, style and performance, but interest in these vehicles varies significantly across the world. This data shows where supercars dominate public imagination, and gives a fascinating insight into global automotive culture, from heritage brands like Ferrari and Porsche to rising stars like Rimac.”