Although Breitling was founded in 1884, it has always moved with the times. The innovative watch brand credited with inventing the modern chronograph and pioneering the navigational-tool watch, remains at the forefront of the industry. Today, Breitling is breaking new ground as a more casual, inclusive and sustainable luxury brand. Its mission is to elevate every aspect of its operations by using better materials, implementing superior manufacturing processes, adopting eco-friendly packaging, and ensuring end-to-end traceability. When Breitling sets out to do something, it does it in style and its recent summer bash to celebrate its new Knightsbridge boutique and the Swiss watchmakers 140th anniversary, was no exception. London's glitterati, from Ronan and Storm Keating, Erin O'Connor, Jodie Kidd, Luke Evans and socialites Lady Amelia Windsor and Lady Amelia Spencer were among the guests enjoying the cool vibes and DJ sets by Fat Tony and AUDICOMINGSOON.
It’s About Time: Breitling Arrives in Knightsbridge
4th July 2024
There is no other watch brand that has moved with the times and been an innovative pioneer in the horology world like Breitling has; so, it was only a matter a time of time until the luxury Swiss watchmaker marked its own territory in London’s most desirable location, The Knightsbridge Estate with a new store. SPHERE attended the glitzy opening party at the industrial chic boutique to celebrate the brand's arrival on Brompton Road
Combining the art of classic watchmaking with the latest technological advancements, Breitling is known for combining tradition and modernity. Reflecting this blend, Breitling’s boutiques, including the new Knightsbridge location, are designed with contemporary touches in industrial-chic spaces, featuring exposed brick and steel finishes that echo the brand's commitment to both heritage and innovation.
The opening party on Brompton Road attracted a lively mix of influencers and watch enthusiasts and the event was a testament to the brand's dynamic spirit, mirroring the sleek and contemporary aesthetic of the store itself. A specially commissioned neon sign sign lit up the entrance to the two-storey boutique declaring "40 Years of Firsts" and inside guests could explore striking horological displays, set against a backdrop of stylish decor and upbeat music.
Knightsbridge is recognised as one of London’s most distinguished neighbourhoods, renowned for its luxury shopping destinations, five-star hotels, and high-profile restaurants. Breitling’s latest boutique adds to the constellation of prestigious brands and shops on Brompton Road, at the epicentre of The Knightsbridge Estate. Their new two-story showroom offers an inviting space where visitors can explore the watchmaker’s complete collections, whilst enjoying a fully stocked bar, pool table and the centrepiece, a highly Instagrammable Triumph X Breitling Limited Edition motorbike. The watch collections include limited editions Breitling Chronomat and Superocean Rainbow ranges to the latest collections for men and women.
Gavin Murphy, Breitling’s Managing Director, commented: “This is our 29th boutique and cements our presence within central London. Knightsbridge is a strategic location for the brand with a high concentration of affluent local and international clients where we will be able to fully showcase the spectrum of what Breitling stands for today.”
The Breilting Store on The Knightsbridge Estate can be found at: 57 Brompton Rd, London SW3 1DP
